Kokomo High School State Champs 1961

When You Don’t Want to Keep it a Secret

Most businesses suffer from lack of awareness, businesses need to let their potential customers know who they are and what they have to offer. It will be impossible to keep your business a secret when Reagan Outdoor posts your message all over Indianapolis

To prove the effectiveness of poster advertising, Reagan decided to educate Indianapolis on Indiana basketball history. Kokomo High School was the 1961 Basket State Champions.

Billboard

Research Study Methodology

PHASE 1

300 people were randomly surveyed and asked:

Q1: Can you name the winner of the 1961 Indiana State Basketball Finals? A: Kokomo

Q2: Can you name Indiana’s Lt Governor? A: ______ _______

PHASE 2

Reagan posted posters throughout Indianapolis with the message: “Kokomo High School, State Champs 1961” After the posters were up for 28 days, 300 additional people were surveyed and asked the same questions:

Q1: Can you name the winner of the 1961 Indiana State Basketball Finals? A: Kokomo

Q2: Can you name Indiana’s Lt Governor? A: ______ _______

PHASE 3

After the posters were up for 56 days, 300 additional people were surveyed and asked the same questions:

Q1: Can you name the winner of the 1961 Indiana State Basketball Finals? A: Kokomo

Q2: Can you name Indiana’s Lt Governor? A: ______ _______

PHASE4

After the posters were up for 84 days, 300 additional people were surveyed and asked the same questions:

Q1: Can you name the winner of the 1961 Indiana State Basketball Finals? A: Kokomo

Q2: Can you name Indiana’s Lt Governor? A: ______ _______

Why Are Posters So Effective at Blanketing the Market with an Advertiser’s Message at a Low Cost?

The advertiser’s message is posted every 4 weeks on new poster locations. The advertiser’s message, by moving to different posters locations, will reach both new geographic audiences and renew already reached customers.

Posters because of their high reach, high frequency and low cost per thousand combined with other media will increase the number of times a customer will see an advertiser’s message without increasing the advertiser’s budget.

The maps are actual Reagan poster locations which give you a visual representation of the 3 posting periods:

3 PERIODS, 40 POSTERS, INDIANAPOLIS METRO
1st Period

40 Posters
Reach: 68
Frequency: 10.3
Impressions: 10,791,942
Weekly TRP: 175
CPM: $2.34

2nd Period

40 Posters
Reach: 75
Frequency: 18.7
Impressions: 21,347,000
Weekly TRP: 175
CPM: $2.34

3rd Period

40 Posters
Reach: 77
Frequency: 26.9
Impressions: 32,021,228
Weekly TRP: 175
CPM: $2.34

How Posters Work

Poster locations are throughout Indianapolis.
Posters are sold for a minimum of 4 consecutive weeks = 1 Period.
Posters will remain in the same location for 4 consecutive weeks.
Advertiser’s message is printed on one time use single sheet polyethylene.
Advertisers may change advertising message each period = 4 Weeks.

Advertisers select the desired number of posters to reach 25%, 50%, 75%, or 100% of a market daily.
Example: Daily (40) 30-sheet posters posted in Indianapolis reach 385,427 adults, which is 25% of Indianapolis adult 18+ population of 1,541,706, delivering 385,427 daily impressions

In 1 period, 4-weeks, (40) 30-Sheet posters, posted in Indianapolis will reach 1,217,947, 79% adults an average of 9.6 times, delivering 10,791,942 campaign impressions at a cost per thousand range of $2.00-$7.00.
In 6 periods, (40) 30-Sheet posters in Indianapolis will reach 1,387,535 adults an average of 49 times delivering 64,751,652 impressions at a cost per thousand range of $2.00-$7.00

Learn About Regan Outdoor

Kokomo High School State Champs 1961
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MARCH 18, 1961
KOKOMO HIGH SCHOOL STATE CHAMPS